The Asteroid: Shifting Digital Trends For Dentists and How To Avoid Going Extinct


In a world where 80% of potential patients search online before booking an appointment, digital marketing has become indispensable for dentists. 2023 heralds a fresh set of trends, backed by compelling data, that promises to redefine the patient-dentist relationship.

Local Search is King: A staggering 82.8% of patients use search engines like Google to find healthcare providers. Google’s SEO algorithm has changed to favor local rankings. Dentists optimizing for local search and ensuring accurate listings can capture a sizable chunk of this audience.

The Power of Complete Information: 49.3% of potential patients won’t book if online listings are incomplete. Furthermore, 71% lose trust when a website lacks comprehensive information. Modern dentists ought to focus on clear web copy and quality-of-life features such as appointments, information, and more.

Mobile Optimization is Non-negotiable: In the US, 94% of smartphone users search for local information. A mobile-responsive site, therefore, isn’t just nice to have—it’s crucial.

Tapping into the Hispanic Demographic: The rapid growth of the Hispanic population, at 23% annually, underscores an untapped market. Dentists who cater to this demographic with bilingual content and targeted campaigns are positioned to reach a broader and loyal patient base.

Social Media’s Dual Power: While social media accounts for 19.4% of health-related searches, conversions from these platforms are twice as fast as the average. Dentists are, therefore, not just maintaining a social media presence but optimizing it for patient engagement and conversion.

The future of dental digital marketing is intertwined with data. The numbers emphasize the importance of a robust online presence, accurate listings, and tapping into growing demographics. 

Dentists heeding these trends and statistics are set to flourish in 2023 and beyond.

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