Spanish Digital Marketing Checklist for Dentists

1. Website Essentials:

    • Bilingual Interface: Offer content in both English and Spanish (do not use machine translation and call it a day)

    • Services: Clearly outline the services you provide and who needs them

    • Appointments: Develop an appointments system so that patients can book online

    • Contact: List your address, phone number, and email without any typos

    • Mobile Optimization: Ensure smooth navigation and borders on smartphones

2. Local SEO & Listings:

    • Accurate Information: Verify address, phone number, and hours on local directories like Google business and Yelp

    • Spanish Reviews: Encourage feedback from satisfied Spanish-speaking patients.

    • Localized Keywords: Implement dental terms in English and Spanish for better local search results

    • HTML Optimization: Ensure meta tags and headers are appropriately named for Google’s web crawlers

3. Social Media Engagement:

    • Target Platforms: Focus on popular platforms among Hispanics, like Facebook.

    • Cultural Content: Share posts that celebrate Hispanic traditions or dental tips for this community.

    • Spanish Interaction: Engage in Spanish when responding to comments or messages.

4. Paid Advertising:

    • Geo-targeted Ads: Direct ads toward local Hispanic communities.

    • Meta: Utilize the Meta ecosystem to target your local Hispanic community

    • Fluent Spanish Ads: Ensure ad copy is well-written in Spanish.

5. Video Outreach:

    • Spanish Subtitles: Add subtitles to informational videos.

    • Hispanic Testimonials: Showcase reviews from Spanish-speaking patients.

6. Tailored Email Campaigns:

    • Language Segmentation: Send Spanish content to those who prefer it.

    • Bilingual Newsletters: Update Spanish-speaking patients with dental tips or promotions in their language.

7. Chatbot Integration:

    • Bilingual Responses: Chatbots should assist in both English and Spanish.

    • Dental FAQs: Include a set of frequently asked questions in Spanish.

8. Regular Feedback:

    • Bilingual Surveys: Gauge patient satisfaction in both languages.

    • Performance Analytics: Use data to understand the engagement of Spanish-speaking patients and refine strategies.