Running a healthcare practice is stressful enough; the last thing you want to do is deal with a negligent or incompetent Hispanic healthcare marketing agency. Keeping an eye out for the following red flags will enable your practice to avoid the numerous subpar Hispanic marketing agencies out there…and put you on a path to growing your Hispanic patient base.
Red Flag 1: The agency has a bad online reputation in general.
According to Vitally, agencies that don’t have a reputable online presence deliver an average ROI of less than 25%.
Bad marketing spend is just the tip of the iceberg. If a Hispanic marketing agency has an online presence that isn’t reputable, chances are that it will give your practice a bad online reputation, too. Nothing is more damaging to a healthcare practice than a bad reputation!
Red Flag 2: It has a bad website.
According to Sweor, 57% of internet users say they won’t recommend a business that has a poorly designed website…and people judge the quality of a website in the blink of an eye!
If an agency can’t even create a good website for itself, then there’s a near-100% chance that it can’t provide quality digital marketing services for your healthcare practice.
Red Flag 3: It has a bad social media presence.
According to the Pew Research Center and Nielsen, Hispanics spend more time on social media than any other demographic. If your practice is trying to grow its Hispanic patient base, then it needs to have a strong social media presence. If a Hispanic marketing agency has a bad social media presence, then you should look elsewhere.
Red Flag 4: It can’t clearly articulate its own value proposition.
In business school, they teach you that the #1 rule of marketing is to formulate a compelling value proposition. If a Hispanic marketing agency can’t formulate a compelling value proposition for itself, then it’s a foregone conclusion that it won’t be able to successfully market your healthcare practice to the Hispanic community.
Red Flag 5: It only does branding.
In today’s digital world, you need a Hispanic healthcare marketing agency that’s able to meet your digital marketing needs as well as your traditional marketing needs. Branding is an important part of any marketing mix, of course, but marketing a healthcare practice to the Hispanic community requires marketing expertise well beyond branding. That’s why Doctores NOW offers a wide variety of valuable a la carte Hispanic marketing services for today’s digital world!
