Google Business (formerly Google My Business) is a powerful tool that your practice can use to promote itself locally. In a nutshell, it’s a profile that you create that shows the location of your practice, your hours of operation, reviews of your practice, photos that you and your patients upload, updates that you publish, a link to your website, and your phone number.
In terms of ranking, your GB profile works similar to the ranking of your website in that it’s ranked according to a number of factors, including distance from the person who googled the service your practice offers, the number of years your practice has been open, the number of reviews you have, your review ratings, and the search ranking of your website.
The top GB profiles are placed in a coveted “3-pack” below paid ads and above organic search results. GB profiles not featured in the 3-pack can be accessed by tapping a button…because tapping a button requires effort (albeit minimum), GB profiles in the 3-pack are viewed far more frequently than those that aren’t.
Consistently appearing in the “3-pack” requires tremendous effort that includes, but isn’t limited to, acquiring a steady stream of positive reviews, updating your profile regularly, and constantly updating your website for SEO purposes.
Google updates its search ranking algorithm frequently…what worked to boost your site and GB profile last month may not work this month or next month. Instead of trying to guess what will please Google next, it’s a good idea to hire an SEO expert. At Doctores NOW, we offer expert SEO services as part of our wide range of valuable marketing services.
