Healthcare Email Marketing Campaign Ideas for Your Patients

There are several types of emails healthcare providers can send to their patients to accomplish their practice’s unique objectives and foster growth.

  1. Promotional Emails – Healthcare professionals should leverage promotional emails to inform their patients of freebies and exclusive deals. This is a fantastic way to bring in new business with everyone who’s ever interacted with your business or revive existing patient relationships.

 For example, a dermatology practice can send out patient emails informing them that they’ll be offering free skin exams on a given weekend. Doing so will drum up additional business from current patients and encourage new people to give the practice a try. ‍

 Telehealth Services Promotion: If your practice offers telehealth services, promote them through email campaigns. Highlight the convenience of virtual consultations, share patient testimonials, and provide instructions on how to schedule a telehealth appointment.

 Patient Success Stories: Share success stories from patients who have overcome health challenges with the help of your practice. This adds a personal touch to your emails and instills confidence to try your services.

  1.     Email Newsletters – To stay top-of-mind, it’s important to regularly send newsletters to existing patients.

 In the emails, you can consider a welcome email to all new patients, wellness tips, emerging research, and events or webinars that’ll be coming up.

 Each practice can send out a series of emails that educate patients on various health topics relevant to their specialty. For instance, a cardiology clinic could send out a series on heart health, covering topics like maintaining a healthy diet, exercise routines, and stress management.

 Include emails tailored to the seasons and holidays: For example, during flu season, a primary care provider could send out tips on flu prevention, symptoms to watch for, and the importance of getting a flu shot.

 New Service Announcements: When introducing new services or specialists to your practice, send out emails to inform your patients. Explain the benefits of the new services and how they can enhance their overall healthcare experience.

  1.     Email Review Requests – The importance of patient reviews should never be underestimated – more than 70% of people look at reviews before visiting a new practice. But you won’t receive many reviews if you don’t ask for them.

 That’s where review requests come in. When you have a happy patient in your office, don’t just let them walk out of the clinic. You just put a smile on their face, so capture that moment to show prospective patients the good work you do! 

 If that wasn’t possible during the visit, while the healthcare visit is still fresh, most practices send out review request emails shortly after a patient’s visit, requesting that they share their honest opinion about the care they received.  

 Running this experience back through their minds while writing the review will firmly cement it in their minds. They’ll always have strong positive associations with your practice, ensuring that they recommend your clinic to friends and family.

Requesting a review also allows you to receive instant feedback. If your patient had any concerns, addressing them on the spot can turn a potentially negative review into a positive one.

Everyone wants to feel like they’re being heard. This shows that you value your patient’s experience, and this gesture works wonders to build trust and customer loyalty.

  1.     Appointment Reminder Emails – To reduce no-shows and cancellations, send your patient appointment reminders via emails before their visit to the doctor’s office and include useful information like time and date, address, and contact information.

The email can also include links to patient intake or update forms that can be filled out in advance to save in-office time and will result in an enhanced patient visit experience.

  1.     Follow-Up Care Information – After a patient’s visit, send follow-up emails with information on post-care instructions, medication reminders, and contact details for any questions or concerns. This helps enhance patient engagement and compliance with treatment plans.

 Remember to personalize your emails, keep them concise, and include clear calls-to-action to encourage patient engagement.

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