Refresh Your Medical Practice’s Hispanic Marketing Strategy With These 4 Tips
Things change…it’s a good idea to refresh your Hispanic marketing strategy from time to time. With the following 4 tips, you can stay on top of your medical practice’s Hispanic marketing strategy so the flow of new Hispanic patients will keep going. 1) Get current with search engine optimization. Google is constantly updating its search […]
How To Build Knowledge About Your Local Hispanic Community
One of the cardinal rules of marketing is to know your audience. If you’re trying to gain new Hispanic patients for your healthcare practice, you need to know who it is that you’re marketing to. You can learn about your local Hispanic community in a number of ways, including: 1. Collecting demographic information through U.S. […]
An Inside Look Into Your Healthcare Practice Encourages Viewers To Pick You
Given the fact that… 1) A medical practice provides a valuable, personalized service on which their patients’ health depends… 2) A healthcare practice’s About Us page is usually one of its most visited pages… and 3) Most people consult a healthcare practice’s Google Business Profile before making a decision as to which practice they’re going […]
Red Flags To Avoid When Choosing A Hispanic Healthcare Marketing Agency
Running a healthcare practice is stressful enough; the last thing you want to do is deal with a negligent or incompetent Hispanic healthcare marketing agency. Keeping an eye out for the following red flags will enable your practice to avoid the numerous subpar Hispanic marketing agencies out there…and put you on a path to growing […]
Build Connection And Trust With Your Hispanic Patients From The First Call
As the saying goes, you only get one chance to make a first impression. The initial call with your new Hispanic patients sets the stage for your relationship with them going forward (or lack thereof). The point of an intake call with a new Hispanic patient is to establish a lifelong connection with them by […]
Boost Your Practice’s Google Ranking With Multiple + Bilingual Google Business Profiles
Optimizing Google Business Profiles (the profiles you see on Google when you search for a local business) can be difficult. For one, Google prioritizes proximity over other ranking factors in local searches. That means that, although most people would be happy to travel to a different part of town to visit a doctor or dentist […]
Why Healthcare Practices Are Leveraging Bilingual Virtual Assistants
At Doctores NOW, we specialize in bringing new Hispanic patients to healthcare practices like yours. On average, we bring medical practices 10-15 new clients per month and up to a 7x increase on the ROI of their marketing. Oftentimes, our clients have the fortunate problem of not having the capacity to serve the steady stream […]
Your Bilingual Healthcare Website Needs Video Content!
According to Nielsen, Hispanics consume streaming video more than any other demographic (>13% above the average of other demographics). According to the Pew Research Center, 80% of Hispanics use their phones to access the internet. Smartphones are more conducive to streaming video than they are to reading lots of text…given the above stats, it makes […]
Get Positive Google Reviews In Spanish To Gain New Hispanic Patients!
According to Podium, more than 90% of the population reads online reviews before hiring a service provider, irrespective of ethnicity. Most Hispanics, like most non-Hispanics, want to read testimonials before patronizing a business. If they read lots of positive reviews about your practice in Spanish, they’re more likely to give you their business. If they […]
Avoid Healthcare Career Burnout By Delegating Your Hispanic Medical Marketing
Operating a healthcare practice is hard enough. Why try to balance your demanding career, your personal life, and an esoteric subject that you likely have little experience in: Hispanic medical marketing? Just like your career requires mastery of a number of highly-specialized skills, Hispanic medical marketing requires expertise in a wide range of subjects that […]
