Translation Isn’t Enough, Build A Spanish Healthcare Brand Instead
Medical professionals’ online and offline behavior makes or breaks their brand. For example, a doctor who frequently posts on social media in Spanish may be branded a medical professional who’s in touch with the Hispanic community. Likewise, a dentist who frequently attends Hispanic-oriented events in their area may also be branded as someone who’s dialed […]
More Spanish-Speaking Doctors Needed To Serve The Hispanic Community
In terms of healthcare, Hispanics are underserved throughout the U.S., even in areas where the Hispanic community has had a large footprint over a long period of time. For example, according to the Florida Department of Health, although Hispanics make up 27% of the state’s population, only 18 percent of Florida doctors are Hispanic…and very […]
Your Practice’s Spanish-Language Site Likely Won’t Rank High On Google Without Professional Help
Google’s continuously-updated search algorithm often frustrates small business owners and even confuses some seasoned search engine optimizers. The Google Business community forum is often full of small business owners venting their frustrations with Google, and SEO forums often feature experts expressing concern about Google’s latest algo change. Achieving a good search ranking for an English-language […]
Grow Your Hispanic Patient Base By Promoting Emergency Services
Healthcare practices that offer emergency procedures are gaining Spanish-speaking clients en masse across the country. According to the CDC, the proportion of the Hispanic population seeking emergency care increased the most of any demographic in recent years, from 46% in 2011 to nearly 63% in 2021. What’s more, according to the NIH, Hispanics are almost […]
How To Build Knowledge About Your Local Hispanic Community
One of the cardinal rules of marketing is to know your audience. If you’re trying to gain new Hispanic patients for your healthcare practice, you need to know who it is that you’re marketing to. You can learn about your local Hispanic community in a number of ways, including: Collecting demographic information through U.S. Census […]
Increase Your Healthcare Practice’s Local Presence With Google Business
Google Business (formerly Google My Business) is a powerful tool that your practice can use to promote itself locally. In a nutshell, it’s a profile that you create that shows the location of your practice, your hours of operation, reviews of your practice, photos that you and your patients upload, updates that you publish, a […]
Bilingual Video Storytelling: An Effective Way Of Growing Your Hispanic Patient Base
Hispanics consume video content more frequently than other demographics. According to Entravision Digital, between October and December of 2023, nearly 3/4 of Hispanics streamed video on their smartphones versus 44% of non-Hispanics. Not only is video a fantastic medium for reaching Hispanics due to its tremendous reach, but also its deep impact. Consider the following […]
Optimize Your Healthcare Practice’s Website To Gain Hispanic Patients
It’s important to update your website to stay informative, adapt to SEO trends, and keep your site looking modern. And, if you’re looking to expand your Hispanic patient base (given national demographic trends, you probably should be), it’s important to tailor your site to the Hispanic community’s unique web preferences. The world’s most popular search […]
Healthcare Practices Can Capitalize Off Of Hispanics’ New Year’s Resolutions
Many Americans’ New Year’s resolutions are associated with health and wealth. For Hispanic-Americans, who on average borrow less and save more than other demographics, the resolutions are skewed toward health goals. This is an opportunity for healthcare professionals to build their Hispanic patient base as well as re-engage with their current Hispanic patients. Promoting free […]
4 Ways to Determine Your Healthcare Practice’s Hispanic Marketing Potential
Healthcare can be a competitive industry…you have to spend your marketing budget wisely in order to compete successfully. Here are 4 ways you can determine the potential of broadening your marketing efforts to target new Hispanic patients. 1) Look at the total addressable Hispanic market in your area. In business, total addressable market (TAM) refers […]
