Effectively Marketing to Spanish Speakers with Healthcare Practice Press Releases

Despite the decline of traditional media, press releases remain a powerful way to build a strong reputation within the Hispanic community. This can ultimately help you bring in new Spanish-speaking patients. Although newspapers and television newscasts are less popular than they used to be, Spanish-language community newspapers remain popular within the Hispanic community, and Spanish-language […]

Is Your Hispanic Healthcare and Marketing Effective, Beyond Translation?

Oftentimes, Spanish doesn’t translate literally; the language has lots of nuances that make direct translation difficult. Even the best online translator on the internet, DeepL Translate, can get things wrong. This is especially true in a medical setting. What’s more, machines don’t have soft skills…their translations can come across as too direct or too strong. […]