Google Ads are getting more costly in 2024, but bilingual video ads may save the day

During the recent federal antitrust trial against Google, Jerry Dischler, a Google Ads executive, claimed the following: 1. The search engine “frequently” increases ad costs by 5% for most advertisers2. The search engine tends to hide price hikes from advertisers3. The search engine increases the cost of ad auctions to meet its own revenue targets, […]

Connect with Hispanic patients through impactful direct mail

Direct mail might seem like a thing of the past, but in reality it remains a very effective marketing channel. 42.2% of direct mail recipients either scan or read the direct mail they get; it has a 29% overall ROI for businesses.  Direct mail is particularly effective for Hispanic marketing: According to the USPS, 64% […]